Brief Introduction (The 18th East China Fair – 2008 Shanghai)

East China Fair (ECF) is the largest regional trade fair in China with the most traders, great variety of exhibits and the most onsite deals. With an annul 6-day session from March 1st in Shanghai, ECF is co-sponsored by nine provinces and cities, namely Shanghai, Jiangsu, Zhejiang, Fujian, Jiangxi, Shandong Province and two cities of Nanjing and Ningbo.

East China Fair, initiated in 1991 and thereafter 17 sessions have been held successfully. The 17th East China Fair had 18,500 business visitors from 117 countries and regions as well as 100,000 of their Chinese counterparts. The trade volume amounted to about 3.52 billion US dollars. More than 160,000 persons had surfed the website of ECF.

The 17th East China Fair was held at Shanghai New International Expo Center, from March 1st to 6th, 2007, with an exhibition area of 103,500sqm. There were four specialized exhibition areas with 5,346 standard booths and 3,540 enterprises, namely Fashion/Garment, Home Textiles, Art Deco Stuffs/Gifts and Consumer Goods. Overseas exhibitors were from 17 countries and regions such as USA, UK, France, Japan. A great variety of traditional and new products were displayed with more focus on high-tech, famous local brands.

The 18th East China Fair will be held at Shanghai New International Expo Center, on March 1st to 5th, 2008, with an exhibition area of 103,500sqm. 5,000 standard booths available, there still will be products of lights, textiles and garments. Meanwhile, ECF facilitated business talks concerning transactions, investment and various kinds of cooperation. We warmly welcome visitors and exhibitors from all over the world

Day 1: (Monday)

The symbol of old and new Shanghai, the Bund is Shanghai's most famous landmark. The 'Bund' comes from an Anglo Indian term meaning the muddy embankment on the waterfront, and it is the Huangpu River which helps to create the colonial feel here and provides a feeling of space and openness. Being four kilometers long, the Bund has long been one of the most important areas in Shanghai. In the 1930s, the row of buildings was host to the city's financial and commercial centers and the world's greatest banks and trading empires established a base here.

Nanjing Road was the first commercial road in Shanghai. In the early 20th century, there were only four department stores along this stretch. Now it is the top shopping center of the city. It is fantastically located, stemming off the Huangpu River and the Bund at a right angle and linking the city's main commercial and residential districts to the mouth of the river. The road to the east of Tibet Road is called East Nanjing Road while the road to the west is known as West Nanjing Road.

Day 2 (1st-March)

Xin Tian Di will be your closest match to what Lan Kwai Fong is to Hong Kong. Indeed, this ambitious area was build by Hong Kong's Shui On Group and contains stylish and expensive shops, pubs and restaurants. Before the development of Shanghai Xin Tian Di, the area it encompasses had been a spread of aged lanes crowded with mid-19th century Shikumen buildings which had witnessed the changes of time. The Shikumen style was a combination of influences from home and abroad, showing Shanghai's culture of that era.

Xin Tian Di Plaza is divided into the North and South Blocks. In the South Block, modern architecture is the motif while Shikumen is an accompaniment. In the north, preserved Shikumen set a nostalgic tone, forming a splendid contrast with the modernity to the south. A shopping, entertainment and leisure complex of 25,000 square meters in the South Block opened in mid 2002. Aside from a series of international restaurants representing the flavours of the world, there are classy boutiques, accessory shops, a food court, a movie cinema and a great one-stop fitness centre. In the North Block, antique buildings with their modern interior design, decorations and equipment play host to a dazzling array of restaurants specializing in French, American, German, British, Brazilian, Italian, Japanese, Taiwanese and Hong Kong cuisine, putting on display the full international dimension of Shanghai Xin Tian Di. The dividing line between the two blocks, Xingye Road, is the site of the First Congress Hall of the Chinese Communist Party.

Day 3 (2nd -March)

Tui Na (tuina) - Chinese Bodywork Massage Therapy

Tuina (Tui Na) is an Oriental Bodywork Therapy that has been used in China for 2,000 years. Tuina (Tui Na) dates back to the Shang Dynasty of China, 1700 B.C.E. Oracle bones show that tuina (tui na) massage was used to treat children's diseases and digestive complaints in adults. By 600 C.E. Tuina (tui na) was included in the Imperial Medical College as a separate department.

Tuina (Tui Na) uses the traditional Chinese medical theory of the flow of Qi through the meridians as its basic therapeutic orientation. Through the application of massage and manipulation techniques Tuina (Tui Na) seeks to establish a more harmonious flow of Qi through the system of channels and collaterals, allowing the body the naturally heal itself.

Tuina (Tui Na) is now being popularized in this country as a powerful therapeutic extension of traditional western massage methods. Tuina's (Tui Na) simplicity and focus on specific problems, rather than a more generalized treatment, make it both an excellent alternative and/or extension of the Swedish-style massage. By utilizing treatments of shorter duration, it can be used in a variety of settings, including home, office, clinic or hospital. It is well suited for both the professional massage therapist or the active, health conscious individual.

Tuina (tui na) is well suited for the treatment of specific musculoskeletal disorders and chronic stress-related disorders of the digestive, respiratory and reproductive systems. Effective treatment protocols have been tested in a practical setting. Tuina (tui na) is not especially useful for those seeking a mild, sedating and relaxing massage since it tends to be more task focused than other types of bodywork. Contraindications include conditions involving fractures, phlebitis, infectious conditions, open wounds, and lesions

Day 4 (3rd -March)

Table tennis, Chinese national ball game, is a sport in which two or four players hit a lightweight ball back and forth to each other with rackets. The game takes place on a table divided by a net. Players must allow a ball played towards them only one bounce on their side of the table and must return it so that it bounces on the opponent's side. If the ball doesn't land on the opponent's side then it's a dead ball unless the other opponent hits the ball with their racket. Play is fast and demands quick reactions. A skilled player can impart spin to the ball, which makes its bounce and its reaction on the opponent's racket difficult to predict or return with confidence.

Table tennis is very popular, especially in East Asia and is among the most popular sports in the world in terms of player numbers, as well as one of the newest of the major sports.

Day 5 (4th -March)

Tai chi chuan: tàijíquán; is an internal Chinese martial art often practiced with the aim of promoting health and longevity. Tai chi chuan is considered a soft style martial art - an art applied with internal power - to distinguish its theory and application from that of the hard martial art styles. An unhealthy or otherwise uncomfortable person will find it difficult to meditate to a state of calmness or to use tai chi as a martial art. Tai chi's health training therefore concentrates on relieving the physical effects of stress on the body and mind. For those focused on tai chi's martial application, good physical fitness is the first step in effective self-defense.

Day 6 (5th -March)

Suggestion:
Tongren Rd. Bar Street
Hengshan Rd Bar Street

Day 7 (6th-March)

The Yuyuan was completed in 1577 by the Pan family in Shanghai. The original Gardens were destroyed twice in the 1800s and have now been restored. The gardens cover a significant space and include a few halls, springs and other buildings of interest. The area surrounding the Gardens makes up the Old City God's Temple Area and was known in colonial times as the "Chinese City". What is nice about this area are the numerous antique markets and the small side streets which have yet to be renovated by the authorities. There is a great antique market just off Shanghai "Old street"

The Oriental Pearl Radio and Television Tower stands in Pudong Park in the new and developing Lujiazui district on the banks of the Huangpu River. The tower was once the highest building in the city but now, although it's spire reaches higher than the Jinmao Building, it pales in insignificance compared to its mammoth neighbor.

The design for the Tower incorporates eleven spheres (or "pearls") and three gigantic columns linking the green grass below to the blue sky above. There are six high speed passenger elevators (although there are usually queues) inside the column taking visitors up to the viewing platform which affords great views over the city. One of the most impressive aspects of the building is the lighting. A computer controlled system alternates the light on the tower dependent on the weather conditions.

The incredible Jinmao Building in Pudong (Shanghai's Wall Street) is the tallest building in China, the second tallest in Asia, houses the tallest hotel ever built and is currently the third tal lest building in the world! On a clear day, the Jinmao acts as a beacon for locals and travelers who need to find their bearings, towering above the old city skylines. It is the center of gravity in the area as Pagodas were in ancient China.

The position of the building, in Shanghai's newest and ostensibly most trendy area, and the incredible design make the Jinmao one of the most spectacular and already most famous sites not just in Shanghai, but throughout China. And it is a fitting symbol of new Shanghai too: young, vibrant and inspirational.

Day 8 (7th-March)

Longhua Temple is the oldest and largest temple in Shanghai. It was built during the Song Dynasty, and the current one was established during the Guangxu period of the Qing Dynasty, containing Buddhist scriptures and magnificent statues from the Tang, Ming and Qing Dynasties.

Longhua Temple is dedicated to the Maitreya Buddha and holds two important Buddha statues. In the Hall of Heavenly Kings stands a statue of Maitreya Buddha's Bodhisattva form, while in the Maitreya Hall is a statue of Maitreya Buddha's incarnation known as the "Cloth bag monk". The secondary statues in Longhua Temple are also different from other temples. In other Buddhist temples on the two sides of a hall are either 18 arhats (monks), who preach Buddhism or 20 "guardians of Buddhist Law" (heavenly beings). However, in the Halls of Longhua Temple, the arhats and "law guardians" stand together.

In the front of the temple is stood Longhua Pagoda. It is said that the pagoda was built in 249 A.D, being a 7 tier octagonal brick tower with a total height of 40.4 meters. This magnificent and graceful pagoda is one of the best-preserved pagodas in Shanghai.

People's Square is a spectacular space in the heart of the city. Formerly the city's race-course, a sports arena and a gambler paradise, the area west of Nanjing Road was converted after the war to become the People's Square. Today, the Square covers 140,000 square meters. In the north lies the Municipal Government Mansion, an impressive and serious building which is not open to the public. In the northwest sits the Shanghai Grand Theatre, a colossal construction made almost entirely from glass which is balanced by the brand new Exhibition Hall for City Planning in the east. The most impressive building in the square however, is the Shanghai Museum. Perfectly smooth and symmetrical, the building was designed to resemble a Chinese cooking pot. The Square is particularly spectacular at night, when steam appears to seep out of the roof of the museum and the light bounces off the glass walls of the Grand Theatre.

The Shanghai Museum was originally housed within the City Library on Nanjing Road until 1995. This spectacular building is now the centerpiece of People's Square. The Museum is a harmonious combination of square shapes and circular ones, epitomizing the Chinese traditional concept which imagines heaven as round and earth as square. The design is also in keeping with Feng Shui principles and this perfectly symmetrical building is said to resemble a large Chinese cooking pot with two handles protruding from either side. In the evenings, smoke bellows out of the vents in the building, making the museum literally appear to be simmering away in the center of the city.

Day 9 (8th-March)

The rate: 2000 Euro
The rate includes:

Free services

Contact: Benjamin Yu